Building an Institutional Sales Engine: Codec Capital’s Strategic Alignment with COMPASS

Jan 8

Codec Capital is strengthening its portfolio-wide sales and distribution capabilities through a deepening strategic alignment with COMPASS, reinforcing our focus on disciplined execution, premium positioning, and efficient sell-through across our operating platforms.

Strengthening the Advisory Layer

As part of this effort, Chris Tapia of Compass has joined Codec Capital’s advisory board. Chris brings over a decade of luxury real estate and development-focused brokerage experience and has closed more than $1 billion in residential and commercial transactions. His background includes advising developers on pricing, positioning, and absorption strategy for new developments, with particular strength in luxury and emerging-market projects.

In his advisory role, Chris actively supports Codec Capital and its operating platforms on pricing strategy, market positioning, broker engagement, and buyer conversion. This is an execution-oriented mandate designed to directly support sales performance rather than a symbolic affiliation.

Strategic Alignment with COMPASS

**Compass is the largest residential real estate brokerage in the United States** with more than $230 billion in annual sales volume and a nationwide network of over 30,000 top-tier agents. Alignment at this level expands Codec Capital’s distribution reach across key feeder markets, strengthens our positioning in the global luxury segment, and improves access to qualified, high-intent buyers.

For Compass agents, this relationship provides access to a differentiated, professionally managed luxury product in Mexico supported by a clear investment and ROI narrative. For Codec Capital, it creates a repeatable and scalable channel for broker-driven demand.

Portfolio Exposure Through the COMPASS Luxury Platform

AMARI Uptown and COSMOS by AMARI are now featured on Compass Luxury, COMPASS’s invite-only global luxury marketing platform. This placement positions both projects directly in front of top-producing agents and qualified luxury buyers worldwide, improving lead quality, broker confidence, and conversion efficiency.

Compass Luxury homepage: https://www.luxuryatcompass.com/

Mexico page featuring Codec Capital listings: https://www.luxuryatcompass.com/international-feed/mexico

Activating Broker Demand

To further convert distribution into execution, Codec Capital will host a private COMPASS Broker Open and Retreat in February at its AMARI Uptown property. The objective is to deepen product fluency, align incentives, and convert high-performing agents into active advocates rather than passive listers.

COMPASS Broker Open event details: https://amari.link/compass-brokers-open

The Bottom Line

Taken together, these initiatives expand high-quality distribution, strengthen broker alignment, and improve sales velocity while preserving premium pricing and brand positioning. This approach reflects Codec Capital’s broader strategy: building institutional-grade sales infrastructure around best-in-class operating platforms rather than relying on episodic demand or price-driven absorption.

Akil L. Franklin

Akil Franklin is the Managing Partner of Codec Capital and the CEO of AMARI Tulum, a luxury real estate development company and wellness hospitality brand. Over a career that spans three decades, Akil has established himself as a visionary leader in real estate, international business, and technology with a proven track record of delivering market-beating returns and solutions to investors, Fortune 500 companies, financial institutions, governments, and startups around the world.